This was a completely In-House position with a non-profit organization. It focused on digital asset creation and marketing. At the same time, as a designer, I still conducted and created copy for posts, email campaigns, and print materials. While some posts were created based on templates, others had to have unique wording based on what they were for and who they were targeted to.
This company had me create a lot of on-brand material to promote everything they were doing, and I also made sure that the presentations remained on-brand.
Here are two campaigns the organizations were promoting and being very involved in. I had to design a logo based on the brand's standards that captured the movement's idea. Million Bound promotes business success, which is driven through sales. Breaking Barriers was a campaign that educated small businesses on the hurdles they'll go through and what resources they have.
The social media templates were composed of DeepDive, ForeverForward, and In Good Company. All three had it's own distinct looked due to the nature of the content of what the event was.
ForeverForward was either an online or in-person workshop that allowed members to gain skills and knowledge about a specific obstacle small businesses face.
DeepDive was also a workshop, but It was open to the public, not only members. To attract more members, this tactic was to tease possible members into getting hands-on workshops like forever forward.
In Good Company was a roundtable discussion about a specific topic designed to help other small business owners see how these select owners overcame, dealt with, or approached the subject at hand.
The email newsletter and campaign designs were done in Mailchimp, Illustrator, Figma, After Effects, and Photoshop. I was also tasked with designing and writing some minor copy for campaigns and designing and animating some assets.
This could be designing icons, making GIFs, retouching photos, and making the copy exciting and engaging to read while staying on brand.
GIFs made for email newsletters were also formatted for IG Story as well.
I created social media templates, campaign posts, and anything else for content to organize and structure the content around campaigns, events, and highlights. These posts had to be adaptable for Instagram and reels, and their story, Facebook, and LinkedIn cover all the platforms they use and their target market is on.
Was tasked with designing branded presentation decks, for classes, pitch decks, and informing stakeholders on updates within the company.
