Company: Pillar 4 Media
Industry: Digital Marketing / Agency
Role: Contract Graphic Designer
Duration: 8 Month Contract
Team Structure: Studio designers, strategists, project leads
Worked as a contract graphic designer supporting high-volume content and marketing initiatives across health, fitness, and consumer education brands, producing UX-friendly visual systems for web, social, video, and editorial platforms.
Brands Supported
- Fitness & Performance
- Garage Gym Reviews (GGR)
- BarBend
- Sleepopolis
- Sleep Advisor
- National Council on Aging
- Aging in Place
- Mattress Clarity
Types of Work Delivered
- Educational medical, and technical illustrations
- UX-focused icon sets, infographics, and visual systems
- Website and landing page visuals
- Social media content and templates
- YouTube and podcast thumbnail
Medical & Technical Illustration
Created clear, accessible medical and technical illustrations for health and aging-focused content, including hearing aid illustrations for Aging in Place.
Social & Video Platform Design
Produced social media posts, templates, and YouTube thumbnails for brands including GGR, BarBend, Sleepopolis, Mattress Clarity, HelpGuide, and the National Council on Aging.
Customer Journey Mapping (Hearing Aids)
Created visual customer journey maps outlining the end-to-end hearing aid experience, translating qualitative inputs from clients into clear, structured visuals.
These maps were used to:
- Provide stakeholders with shared context
- Support client presentations and investor discussions
- Clarify user pain points and decision stages
Impact & Results
- Improved usability and clarity of health and sleep content through UX-aligned icons and badges
- Enabled clearer stakeholder communication through visual journey mapping
- Reduced cognitive load for users navigating complex health topics
