Organization: SuperBloom House (Mother New York)
Industry: Production / Advertising
Role: Content Creation Fellow — Design, Motion & Video
Duration: 3-Month Summer Fellowship (Contract, Conversion Opportunity)
Team Structure: Small production pods, editors, videographers, creatives
Selected as one of eight fellows for specialized creative skill sets and placed within SuperBloom House, the in-house production studio for Mother New York.
I was the only fellow with combined design, motion, and video editing experience, and was used across multiple projects requiring both visual and motion execution.
Key Clients & Projects
Spotify — Paid & Social Campaigns
- Created paid advertising content promoting Spotify Blends
- Edited and assisted on short-form social videos for Spotify’s Festival feature on TikTok
- Balanced platform-specific pacing, motion, and messaging
Strategic Context
The Spotify campaigns were designed to drive feature adoption and engagement among Gen Z audiences, with a creative strategy centered on high energy, constant motion, and cultural relevance.
The work leaned heavily into fast pacing, dynamic transitions, and rhythmic motion to align with Gen Z content consumption habits and Spotify’s role in summer culture.
Campaign Objective
The goal was to increase awareness and usage of Spotify’s social and discovery features, including Blends and Festival integrations, by tapping into seasonal behavior around summer events and music festivals.
Vans — Brand Content
- Worked on a summer skate video showcasing Vans culture and energy
- Supported editing and motion elements aligned with brand tone
Internal Brand — SuperBloom House Slate Design
(For SuperBloom House supporting Mother New York)
Project Context
Designed a new brand slate for SuperBloom House, used to introduce and close video content across productions. The slate needed to feel contemporary, motion-forward, and clearly identifiable while staying fully aligned with SuperBloom House’s existing brand system.
This asset would appear repeatedly across projects, making clarity and consistency critical.
Creative Approach
The slate focused on:
- Clean, confident motion that set the tone without overpowering content
- Clear brand recognition within a short time window
- A flexible system adaptable across different video formats and clients
Panera — Social & Content Series
- Created social media content for Panera’s platforms
- Edited YouTube content explaining menu development and brand storytelling
- Focused heavily on video editing and narrative clarity
Pride Month Campaign — Marketing Events & Social Content
(For Mother New York via SuperBloom House)
Project Context
As part of SuperBloom House’s support of Mother New York’s internal and client-facing initiatives, I worked on creative assets for a Pride Month comedy show and event, requiring fast, culturally aware execution across digital and social channels.
This work needed to feel celebratory, inclusive, and aligned with Mother’s tone — without feeling performative or generic.
Scope of Work
- Designed a Pride Month event poster
- Created social media posts promoting the event
- Ensured visual alignment with Mother New York’s brand standards
- Adapted assets for platform-specific formats and timelines
Impact & Results
- Contributed to live, client-facing campaigns for global brands
- Supported multiple concurrent productions across social, paid, and video channels
- Extended the production house’s capabilities through combined design and motion skill sets
